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1

Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption

Ismail, Ahmed Rageh, Nguyen, Bang, Melewar, T.C.

Journal:

International Journal of Internet Marketing and Advertising

Year:

2018

Language:

english

File:

PDF, 379 KB

english, 2018

2

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Molinillo, Sebastian, Japutra, Arnold, Nguyen, Bang, Chen, Cheng-Hao Steve

Journal:

Marketing Intelligence & Planning

Year:

2017

Language:

english

File:

PDF, 547 KB

english, 2017

3

Exploring the role of the online customer experience in firms' multi-channel strategy: an empirical analysis of the retail banking services sector

Klaus, Phil, Nguyen, Bang

Journal:

Journal of Strategic Marketing

Year:

2013

Language:

english

File:

PDF, 130 KB

english, 2013

4

2019 Novel Coronavirus Disease (COVID-19): Paving the Road for Rapid Detection and Point-of-Care Diagnostics

Nguyen, Trieu, Duong Bang, Dang, Wolff, Anders

Journal:

Year:

2020

Language:

english

File:

PDF, 1011 KB

english, 2020

5

Consumer-based chain restaurant brand equity, brand reputation, and brand trust

Han, Sung Ho, Nguyen, Bang, Lee, Timothy J.

Journal:

International Journal of Hospitality Management

Year:

2015

Language:

english

File:

PDF, 373 KB

english, 2015

6

Services Marketing Cases in Emerging Markets || Case Study 3: Co-create a Smart Phone Brand with Consumers via Social Media: A Case Study of Xiaomi in China

Roy, Sanjit Kumar, Mutum, Dilip S., Nguyen, Bang

Year:

2017

Language:

english

File:

PDF, 122 KB

english, 2017

7

Are CRM systems ready for AI integration?

Chatterjee, Sheshadri, Ghosh, Soumya Kanti, Chaudhuri, Ranjan, Nguyen, Bang

Journal:

The Bottom Line

Year:

2019

Language:

english

File:

PDF, 230 KB

english, 2019

8

The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty

Syed Alwi, Sharifah Faridah, Muhammad Ali, Sulaiman, Nguyen, Bang

Journal:

Business Ethics Quarterly

Year:

2017

Language:

english

File:

PDF, 593 KB

english, 2017

9

Organizational citizenship behavior, identification, psychological contract and leadership frames

Nguyen, Bang, Chang, Kirk, Rowley, Chris, Japutra, Arnold

Journal:

Asia-Pacific Journal of Business Administration

Year:

2016

Language:

english

File:

PDF, 235 KB

english, 2016

10

Health and cosmetics: Investigating consumers’ values for buying organic personal care products

Ghazali, Ezlika, Soon, Pat Chen, Mutum, Dilip S., Nguyen, Bang

Journal:

Journal of Retailing and Consumer Services

Year:

2017

Language:

english

File:

PDF, 611 KB

english, 2017

11

Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability

Roy, Sanjit K., Balaji, M. S., Nguyen, Bang

Journal:

Journal of Marketing Management

Year:

2020

Language:

english

File:

PDF, 2.50 MB

english, 2020

12

What’s in a university logo? Building commitment in higher education

Japutra, Arnold, Keni, Keni, Nguyen, Bang

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 277 KB

english, 2016

13

The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

Nguyen, Bang, Simkin, Lyndon

Journal:

Journal of Marketing Management

Year:

2017

Language:

english

File:

PDF, 630 KB

english, 2017

14

Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure

Nguyen, Bang, Chen, Junsong, Foroudi, Pantea, Yu, Xiaoyu, Chen, Cheng-Hao Steve, Yen, Dorothy A.

Journal:

Journal of Strategic Marketing

Year:

2020

File:

PDF, 827 KB

2020

15

The role of place branding and image in the development of sectoral clusters: The case of Dubai

Hafeez, Khalid, Foroudi, Pantea, Dinnie, Keith, Nguyen, Bang, Parahoo, Sanjai K

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 720 KB

english, 2016

16

Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

Vazquez, Delia, Wu, Xiangran, Nguyen, Bang, Kent, Anthony, Gutierrez, Anabel, Chen, Tuo

Journal:

International Journal of Information Management

Year:

2020

File:

PDF, 559 KB

2020

17

Exploring Electronic Word-Of-Mouth (Ewom) in the Consumer Purchase Decisionmaking Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers

Chen, Cheng-Hao, Nguyen, Bang, Klaus, Philipp “Phil”, Wu, Meng-Shan

Journal:

Journal of Travel & Tourism Marketing

Year:

2015

Language:

english

File:

PDF, 240 KB

english, 2015

18

Photochemical Smog Modelling Using the Air Pollution Chemical Transport Model (TAPM-CTM) in Ho Chi Minh City, Vietnam

Bang, Ho Quoc, Nguyen, Hiep Duc, Vu, Khue, Hien, To Thi

Journal:

Environmental Modeling and Assessment

Year:

2018

Language:

english

File:

PDF, 3.28 MB

english, 2018

19

MR-EYE: High-Resolution MRI of the Human Eye and Orbit at Ultrahigh Field (7T)

Glarin, Rebecca K., Nguyen, Bao N., Cleary, Jon O., Kolbe, Scott C., Ordidge, Roger J., Bui, Bang V., McKendrick, Allison M., Moffat, Bradford A.

Journal:

Magnetic Resonance Imaging Clinics of North America

Year:

2021

File:

PDF, 480 KB

2021

20

As time goes by ... maintaining longitudinal satisfaction: a perspective of hedonic adaptation

Ying, Yu, Jing, Fengjie, Nguyen, Bang, Chen, Junsong

Journal:

Journal of Services Marketing

Year:

2016

Language:

english

File:

PDF, 234 KB

english, 2016

21

Services Marketing Cases in Emerging Markets || Case Study 2: Starbucks Philippines: Brewing a Filipino-American Experience

Roy, Sanjit Kumar, Mutum, Dilip S., Nguyen, Bang

Year:

2017

Language:

english

File:

PDF, 107 KB

english, 2017

22

Services Marketing Cases in Emerging Markets || Case Study 10: Social Media and Customer Engagement at Makemytrip.com

Roy, Sanjit Kumar, Mutum, Dilip S., Nguyen, Bang

Year:

2017

Language:

english

File:

PDF, 662 KB

english, 2017

23

Services Marketing Cases in Emerging Markets || Case Study 6: Malaysian Airlines Versus AirAsia: Customer Satisfaction, Service Quality and Service Branding

Roy, Sanjit Kumar, Mutum, Dilip S., Nguyen, Bang

Year:

2017

Language:

english

File:

PDF, 103 KB

english, 2017

24

Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty

Chuah, Stephanie Hui-Wen, Rauschnabel, Philipp A., Marimuthu, Malliga, Thurasamy, Ramayah, Nguyen, Bang

Journal:

Journal of Service Theory and Practice

Year:

2017

Language:

english

File:

PDF, 768 KB

english, 2017

25

Air pollution emission inventory and air quality modeling for Can Tho City, Mekong Delta, Vietnam

Bang, Ho Quoc, Khue, Vu Hoang Ngoc, Tam, Nguyen Thoai, Lasko, Kristofer

Journal:

Air Quality, Atmosphere & Health

Year:

2017

Language:

english

File:

PDF, 3.15 MB

english, 2017

26

A Framework for Business Model With Strategic Innovation in ICT Firms: The Importance of Information

Faghih, Nezameddin, DASTOURIAN, BANAFSHEH, Sajadi, Seyyed Mojtaba, Henten, Andres, Foroudi, Pantea, Nguyen, Bang

Journal:

The Bottom Line

Year:

2018

Language:

english

File:

PDF, 1.01 MB

english, 2018

27

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour

Japutra, Arnold, Ekinci, Yuksel, Simkin, Lyndon, Nguyen, Bang

Journal:

European Journal of Marketing

Year:

2018

Language:

english

File:

PDF, 237 KB

english, 2018

28

Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia

Ismail, Ahmed Rageh, Nguyen, Bang, Chen, Junsong, Melewar, T.C., Mohamad, Bahtiar

Journal:

Young Consumers

Year:

2020

File:

PDF, 616 KB

2020

29

Characterization of arsenic-contaminated groundwater and human health risk assessment in Vietnam

Van Anh Nguyen, Sunbaek Bang, Kyoung-Woong Kim

Journal:

Chinese Journal of Geochemistry

Year:

2006

Language:

english

File:

PDF, 93 KB

english, 2006

30

Are you providing the “right” customer experience? The case of Banca Popolare di Bari

Klaus, Philipp, Gorgoglione, Michele, Buonamassa, Daniela, Panniello, Umberto, Nguyen, Bang

Journal:

International Journal of Bank Marketing

Year:

2013

Language:

english

File:

PDF, 416 KB

english, 2013

31

Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Nguyen, Bang, Yu, Xiaoyu, Melewar, T.C., Chen, Junsong

Journal:

Industrial Marketing Management

Year:

2015

Language:

english

File:

PDF, 763 KB

english, 2015

32

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Ong, Khian Sin, Nguyen, Bang, Syed Alwi, Sharifah Faridah

Journal:

International Journal of Bank Marketing

Year:

2017

Language:

english

File:

PDF, 721 KB

english, 2017

33

Enhancing ICT Infrastructure in Public Services: Factors Influencing Mobile Government (M-Government) Adoption in India

Saxena, Stuti, Nguyen, Bang

Journal:

The Bottom Line

Year:

2017

Language:

english

File:

PDF, 459 KB

english, 2017

34

Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets

Al-hajla, Ali Homaid, Nguyen, Bang, Melewar, T C, Jayawardhena, Chanaka, Ghazali, Ezlika, Mutum, Dilip S.

Journal:

Journal of Global Marketing

Year:

2019

Language:

english

File:

PDF, 1.27 MB

english, 2019

35

The value of independent directors: Evidence from sudden deaths

Bang Dang Nguyen, Kasper Meisner Nielsen

Journal:

Journal of Financial Economics

Year:

2010

Language:

english

File:

PDF, 373 KB

english, 2010

36

Contamination of groundwater and risk assessment for arsenic exposure in Ha Nam province, Vietnam

Van Anh Nguyen, Sunbaek Bang, Pham Hung Viet, Kyoung-Woong Kim

Journal:

Environment International

Year:

2009

Language:

english

File:

PDF, 548 KB

english, 2009

37

Customer relationship management: advances, dark sides, exploitation and unfairness

Nguyen, Bang, Mutum, Dilip S.

Journal:

International Journal of Electronic Customer Relationship Management

Year:

2012

Language:

english

File:

PDF, 227 KB

english, 2012

38

Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study

Nguyen, Bang, Simkin, Lyndon, Klaus, Phil, Chen, Junsong

Journal:

Journal of Marketing Management

Year:

2015

Language:

english

File:

PDF, 245 KB

english, 2015

39

Five areas to advance branding theory and practice

Melewar, T C, Nguyen, Bang

Journal:

Journal of Brand Management

Year:

2014

Language:

english

File:

PDF, 162 KB

english, 2014

40

It’s just not fair: exploring the effects of firm customization on unfairness perceptions, trust and loyalty

Nguyen, Bang, “Phil” Klaus, Philipp, Simkin, Lyndon

Journal:

Journal of Services Marketing

Year:

2014

Language:

english

File:

PDF, 263 KB

english, 2014

41

The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality

T.C. Melewar, Dr Bang Nguyen and Pr, Professor, Japutra, Arnold, Keni, Keni, Nguyen, Bang

Journal:

Asia-Pacific Journal of Business Administration

Year:

2015

Language:

english

File:

PDF, 239 KB

english, 2015

42

Place-based brand experience, place attachment and loyalty

Cardinale, Sylvia, Nguyen, Bang, Melewar, TC

Journal:

Marketing Intelligence & Planning

Year:

2016

Language:

english

File:

PDF, 290 KB

english, 2016

43

Services Marketing Cases in Emerging Markets ||

Roy, Sanjit Kumar, Mutum, Dilip S., Nguyen, Bang

Year:

2017

Language:

english

File:

PDF, 3.68 MB

english, 2017

44

Services Marketing Cases in Emerging Markets || Case Study 5: Amazon.in: Surviving in a Jungle

Roy, Sanjit Kumar, Mutum, Dilip S., Nguyen, Bang

Year:

2017

Language:

english

File:

PDF, 206 KB

english, 2017

45

Constituents and consequences of smart customer experience in retailing

Roy, Sanjit Kumar, Balaji, M S, Sadeque, Saalem, Nguyen, Bang, Melewar, T C

Journal:

Technological Forecasting and Social Change

Year:

2016

Language:

english

File:

PDF, 669 KB

english, 2016

46

The role of corporate identity management in the higher education sector: an exploratory case study

Melewar, T. C., Foroudi, Pantea, Dinnie, Keith, Nguyen, Bang

Journal:

Journal of Marketing Communications

Year:

2017

Language:

english

File:

PDF, 1.75 MB

english, 2017

47

The future of Indian universities: comparative and international perspectives

Mutum, Dilip S., Nguyen, Bang

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

2018

Language:

english

File:

PDF, 391 KB

english, 2018

48

Size Does Matter: Effects of In-Game Advertising Stimuli on Brand Recall and Brand Recognition

Chaney, Isabella, Hosany, Sameer, Wu, Meng-Shan Sharon, Chen, Cheng-Hao Steve, Nguyen, Bang

Journal:

Computers in Human Behavior

Year:

2018

Language:

english

File:

PDF, 448 KB

english, 2018

49

Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia

Ghazali, Ezlika M., Mutum, Dilip S., Chong, Jiu Hui, Nguyen, Bang

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2018

Language:

english

File:

PDF, 325 KB

english, 2018

50

An integrated core competence evaluation framework for portfolio management in the oil industry

Hafeez, Khalid, Foroudi, Pantea, Nguyen, Bang

Journal:

International Journal of Management and Decision Making

Year:

2019

Language:

english

File:

PDF, 471 KB

english, 2019

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